3D Product Animation · 2022 · NEO

NEO Product
Films

Hob 3B-78 · Copper+ · RO · Ace chimney

Project overview

Four CGI product films for NEO covered the 3B-78 hob, Copper+ and RO water purifiers, and Ace chimney. Each film moves from close product detail to a hero shot in context, and each closes on the NEO Quality Living end card. The hob and Copper+ films are shown in full below, with stills from the RO and Ace films after them.

4
Product films: hob, two purifiers and a chimney
2 min
Combined running time, from 21 s to 44 s each
8
Camera previews, four each for the hob and Copper+
Hob film on Vimeo ↗ Copper+ film on Vimeo ↗ RO and Ace stills See the build

The films

Detail first, then the room

Built-in Hob NEO 3B-78. 21 seconds, with sound.
Water Purifiers Copper+. 28 seconds, with sound.
Rendered brass burner with a double ring of blue flame on a black glass hob, with the caption High Quality Brass Burner.
Hob, burner. The flame ring over brass and steel, reflected in the black glass.
Rendered close-up of three black knobs on a glossy black glass hob with the NEO mark reflected in the surface.
Hob, knobs. The opening close-up.
Rendered hob set into a white kitchen worktop, with a copper pot and a steel pot, spice jars and a plant.
Hob, in the kitchen. The closing hero shot.
Rendered internal filter stack of the purifier: a blue cartridge, a steel sterilizer and a white RO membrane housing, joined by white tubing on a white back panel.
Purifier, inside. The filter stack behind the casing.
Rendered close-up of the ultra violet sterilizer and RO membrane cartridges with the caption 8 Stage Advance Purification.
Purifier, cartridges. Labels read at close range.
Rendered white wall-mounted purifier with a magenta and gold band, the Copper+ mark and an RO System badge, above a kitchen tap.
Purifier, on the wall. The closing hero shot.

Also in the series: NEO RO and NEO Ace

The RO water purifier film runs 44 seconds and the Ace chimney film 25 seconds, with the same structure: close detail first, then the product in a room, then the end card.

Rendered close-up of three white filter caps with green centres labelled GAC, PP and CTO on the RO purifier, with the caption Advance RO Purification with Auto Flushing.
RO, filter caps. The filter stages on top of the unit.
Rendered hot and cold taps on the white RO purifier, one with a red marker and one with a blue marker, under the black display panel, with the caption Elegant Design.
RO, dispenser. Hot and normal water taps.
Rendered white RO purifier with a black display panel showing 26 degrees, mounted on a kitchen wall above a tap.
RO, on the wall. The closing hero shot.
Rendered chrome blower housing of the Ace chimney with a black fan wheel, with the caption Auto Heat Clean Function.
Ace, blower. The chrome fan housing.
Rendered black glass front of the Ace chimney with a bright reflected strip and a row of touch controls.
Ace, glass front. Touch controls under the glass.
Rendered black Ace chimney hood above a kitchen counter with a copper pot, a steel pot, spice jars and a plant.
Ace, in the kitchen. The closing hero shot.
RO film on Vimeo ↗ Ace film on Vimeo ↗

Creative challenge

Show what is inside and what is on show

The hob is black glass with brass and steel burners. The film has to show the burner, the glass panel and the knobs while the reflections stay under control, then place the hob in a kitchen where it reads at a glance.

The purifier's story sits behind its casing. The film opens on the filter stack and its cartridges, then pulls back to the finished wall-mounted unit so the mechanism and the product are seen together.

Design & technical approach

Previewed, rendered, composited

Camera previewsMoves checked as viewport clips before rendering
RenderV-Ray frames, one PNG sequence per camera
CompositeCuts, dissolves, captions and end card in After Effects
Master1080p at 25 fps with a music track

1 · Camera previews

Each camera move was planned in 3ds Max and checked in the viewport before rendering. Previews were supplied for the Copper+ purifier (four cameras) and the hob (four cameras). The previews below show the meshes the renders were built on.

Purifier, camera 2. A move across the filter stack.
Hob, camera 4. The full hob top.
Wireframe of the purifier casing in the 3ds Max viewport, a curved box with a dense grid of quads.
Purifier casing, in the viewport preview.
Wireframe close-up of a burner on the hob: a perforated ring with the pan supports beside it.
Hob burner, the perforated ring and pan supports.

2 · Render

I rendered the scenes in V-Ray 5, building the brass, black glass and steel as separate materials. Frames came out as PNG sequences, one per camera, ready for compositing.

3 · Composite and master

I brought the camera sequences and wireframe previews into After Effects, then cut the shots together with dissolves, product captions, the end card and a music track. The films were exported at 1920 × 1080 and 25 fps.

Hob · 21 s
Knob close-ups, then the brass burner with blue flame, the glass panel, the hob in a kitchen with two pots, the title and the NEO end card
Copper+ · 28 s
The filter stack and its cartridges, a dissolve to the wall-mounted unit, the title and the NEO end card

Final deliverables

What came out of the project

Hob film
Built-in Hob NEO 3B-78, 21 seconds, 1920 × 1080, with sound
Purifier film
Water Purifiers Copper+, 28 seconds, 1920 × 1080, with sound
RO film
NEO RO, Smart Water Purifiers, 44 seconds, 1920 × 1080, with sound
Ace film
NEO Ace Chimney, 25 seconds, 1920 × 1080, with sound
Working files
3ds Max scenes with V-Ray materials and cameras, and an After Effects project holding the compositing
3ds Max V-Ray 5 After Effects 3D product animation Product visualisation Frame-sequence compositing

On Vimeo: Hob 3B-78 ↗ · Copper+ ↗ · RO ↗ · Ace ↗